Companies look for fresh talent that will not only help them achieve their business goals but will also establish a level of diversity. Being able to hire talent that brings in fresh viewpoints based on their knowledge and skills is good for a company?s growth. Every year, business environments keep evolving and organizations need young minds that bring new perspectives to the table. A fresh graduating class gives organizations an opportunity to find fresh talent. To be able to get graduating students interested in a career with them, companies need to establish relationships with academia early on.