AI in hiring: Inside HirePro COO’s blueprint for the future of talent strategy
In an exclusive conversation with People Matters, S. Pasupathi shared his thoughts on AI’s integration in recruitment, its affect on the evolving landscape of work and more.
In today’s BANI [Brittle, Anxious, Non-Linear, and Incomprehensible] world, artificial intelligence is no longer a futuristic concept. It’s already transforming the way businesses attract, evaluate, and retain talent. Recruitment, once rooted in campus visits, face-to-face interviews, and manual assessments, has now become a digital-first process. The pandemic accelerated this shift, pushing companies to adopt virtual hiring and onboarding practices at scale.
But AI’s role goes far beyond efficiency. It’s reshaping the candidate experience, expanding reach to diverse talent pools, elevating employer branding, and redefining how organisations think about long-term potential and cultural alignment. At the same time, it’s raising critical questions about fairness, trust, and the future of work itself – making responsible AI in recruitment essential.
To explore these dynamics, People Matters sat down with S Pasupathi, Chief Operating Officer of HirePro, a Careernet Group company, to discuss how AI is being integrated into recruitment, what it means for organisations, recruiters, and candidates alike, and underscoring a critical truth: AI is not replacing human judgment but enhancing it.